QUEEN TARZI

For the professionalization of Queen Tarzi, I led a complete brand evolution to transition from a "girly" aesthetic into the world of high-end luxury. Operating as Brand Designer and Art Director, I developed the foundation of this new identity, rooted in a sophisticated palette of emerald green, old rose, and rose gold.

This transformation went beyond the surface; I curated a refined typographic system and designed the core framework for the brand’s new digital presence. To ensure a seamless premium experience, I co-developed the brand’s tone of voice and collection naming, aligning every word with the new visual prestige. The result is a cohesive, high-fashion identity that repositioned Queen Tarzi as a leader in the luxury beauty market, a true testament to the power of strategic, elevated design.