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L'AVANT-GARDE

PROJECT TYPE

Editorial Event Styling

YEAR

2025

ROLE

Creative Direction . Floral Curation

An atmosphere in white, texture, and intentional shadows. L'Avant-Garde is an editorial table setting designed to redefine minimalist luxury. In this concept, we moved away from abundance to focus on the power of the singular: sculptural calla lilies acting as organic art pieces against a canvas of ivory silk.

The atmosphere is shaped by the delicate interplay between raw industrial surroundings and refined tabletop details. Every element, from the weight of the glassware to the height of the tapered candles, was curated to evoke a sense of quiet sophistication and contemporary nostalgia.

This project embodies the Atelier Chéri philosophy: translating the essence of a moment into a tangible, visual story that feels both timeless and avant-garde.

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